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Africa is a ‘Disneyland’ for startups

Global enterprise software company, SAP, is targeting African startups to make use of its in-memory database and computing technology system, HANA, for future projects.

 “Africa is Disneyland for startup companies and entrepreneurs, and we want the new generation of startups and billionaires that could change the world to come from this continent,” said Derek Kudsee, chief operating officer, SAP Africa.

He added, “We in Africa have an enormous opportunity, the possibilities are endless and big ideas and data is the marriage that is going to create a new generation of companies.”

Through the launch of its first ever ‘SAP Start-ups Focus Forum’, the company has embarked on a programme that plans to support startups with using HANA as well as developing new software applications for the system.
HANA is an SAP software platform that brings together analytics and transactions into a single in-memory platform.

Kaustav Mitra, vice president for global programme lead startup focus at SAP, said the firm is hoping to boost its HANA usage and development among African startups.

Frost & Sullivan research analyst for ICT, Mervin Miemoukanda, has told ITWeb Africa that SAP’s decision to form such partnerships could drive business value for startups in Africa.
“Big data is the next big thing in the enterprise resource planning (ERP) space and startups are going to be SAP's channel partners in order to offer their solutions to the market,” said Miemoukanda.
“Startups are niche players and have a good understanding of ERP market in Africa. They know what the end-users are looking for in Africa,” he said.
“Furthermore, startups are the guys who come up with innovative solutions, so SAP can see it as an opportunity for innovation as well,” he concluded.

Originally published on 31 January 2013 by Simnikiwe Mzekandaba- ITWeb Africa

Tagged in: Africa startups
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